Resume


Melissa Mykal Batalin is an award-winning designer of book covers and interiors, posters, catalogs, brochures and logos. Melissa is currently the design integration director at CCA—where she manages a group of designers, devises engaging online experiences and creates enrollment and fundraising materials for higher education brands.

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Design Integration Director

@ CCA   since Jan. 2014

  • Reviewing design work throughout creation, and before files are handed off to printers, developers or other vendors; press checks as needed
  • Planning and execution throughout all phases of large institutional sites, microsites and landing pages—sitemaps, wireframes, prototypes, programming, roll-out and upkeep
  • Design of print materials, including college viewbooks, enrollment brochures, fundraising campaign materials, billboards and ads
  • Managing a team of art directors, designers and creatives—working with project managers to assign tasks and balance work
  • Composing and editing responses to RFPs—defining project needs, timelines and budgets
  • Establishing brand, design and campaign standards
  • Outlining processes and procedures for internal workflows

Assistant Director of Marketing & Creative Services

@ Albany Law School   2012-2014

  • Print design and web editing as part of a small communications team
  • Layout and design of print materials, including the enrollment viewbook, supplemental brochures, alumni magazine, development/annual fund reports and campaigns, event invites, ads and campus wayfinding
  • Negotiating prices and working with printers and vendors; completing press checks as needed
  • Overseeing freelance graphic designers and maintaining brand standards
  • Coordinating, designing and sending e-blasts for the admissions, development and dean’s offices; daily edits and additions to the law school’s .edu site

Production Director

@ The Troy Book Makers   2006-2012

  • Along with developing the business’ identity, marketing materials and website,
    I worked with clients throughout the publishing process.
  • Purchasing and maintaining printing, binding and trimming equipment
  • Project management—scheduling in-house printing of short-runs
    and off-site printing of large runs and promotional materials
  • Design—book cover and interior layouts as well as marketing materials, author/press websites, bookmarks, postcards, business cards, sell sheets
  • Growing the business—leading marketing and advertising initiatives
    as well as developing best practices and policies
  • Managing the team of author liaisons, book designers and production staff

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Education

B.S. in Electronic Media, Arts and Communication: Design + Digital Imaging
Rensselaer Polytechnic Institute graduated with honors

Certificate in Communication Design

Academic Citations: Typography, Type Design

Select Previous Clients

  • Boston College
  • Hudson Whitman/Excelsior College Press
  • Henry Holt & Co.
  • New Jersey State Museum
  • Random House
  • Rensselaer Polytechnic Institute
  • Sanctuary for Independent Media
  • Siena College
  • Wisdom Publishing

References

Available upon request

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